We’ve all heard the expression “It’s not always about you.” But every once in a while, it is. I just discovered AARP The Magazine’s Beauty & Style Digital Edition, specifically aimed at women 40, 50, 60 and beyond. Packed with simple tricks, easy how-to’s, and trade secrets from the pros, this colorful, easy-to-navigate online magazine covers you from your hair to your toes, and everything in between.
Those of you who read my blog or my books know that I love all things beauty (products, clothes, shoes, accessories…love it all). Talk to me about makeup products, the perfect little black dress, gorgeous boots, and how to minimize post-menopausal back fat, and you’ve got my attention. Whether you prefer to check it out at AARP The Magazine or from their amazing interactive iPad app, Beauty & Style is chock full of tips to make 50 the new…well…50, because it shows you how 50 can be fabulous.
I spent an evening playing with the the site, and it was pure, unabashed fun. The first thing I noticed was that the models look much more like us than like our teenage daughters or granddaughters. The beauty and fashion industries have long preferred child models with the gene pools of a swizzle stick, even when their market target is women over 50. The women in this magazine are stunning and our age. Thank you, AARP.
Beauty & Style is beautifully laid out. A click of your mouse or simply tapping your iPad screen will let you explore any topics you’re particularly interested in. Want to learn about erasing under-eye circles? Done. Not sure about haircuts that work best for Boomers? Got that covered. Hands that resemble your Great-Aunt Bertha’s from Illinois? The solution is there.
Ever wondered if you should stop coloring your hair and go grey? They talk about that. Confused about makeup application on your changing skin? That’s in there too. Constantly struggling to find the right jeans? Yep, they show you how.
You’ll learn how to banish brown spots, smooth your wrinkles, uncover luminous skin, plump up fine hair, discover your personal style, and (finally!) know what “Dress your age” actually means. There’s a terrific interview with Christie Brinkley (Can she get any more gorgeous?), and Bobbi Brown shows you some easy makeovers even minimalists can do.
One of my favorite pages is called “Letting Go of Old Habits” (which we all have…ouch). Old or outdated habits can keep us in a rut and make beauty seem like more work than play. Beauty should be easy. It should be simple. And above all, it should be fun. Check it out. There’s even a shopping guide for women over 50.
Beauty & Style understands that we’re not trying to look 20-something. We know that at 60, we’re never going to look 35 (and if we try, the result is often weird or scary). Most women of us are less concerned with our actual age than about how to be 50, 60, or 70 and still look healthy, vibrant, and confident. This magazine will help you get there.
So if you’re a beauty lover who would like some great advice, simple solutions, and insider facts on products or how to use them, or you’re an inner fashionista, but not sure how to bring it out, grab a glass of wine and settle in with this terrific guide to finding your midlife fabulousness. It’s tons of fun, and who knows? You might discover a whole new you.
Note: Compensation was provided in exchange for this honest review.